By: Dan Koelsch
Source:http://www.movieviral.com
Category: Film Schools Online
You might not think that the public discourse on the Trayvon Martin shooting would have much impact on Hollywood, but there has been an unexpected result. 20th Century Fox has had to change their marketing for their upcoming sci-fi comedy Neighborhood Watch. Get the details after the jump.
Just over a month ago, black teenager Trayvon was walking home from a convenience store in Florida when white latino George Zimmerman, head of his neighborhood watch, followed and eventually shot him after a struggle. There has been a lot of national discussion pertaining to the details of the events, especially the fact that Zimmerman was not (and still has not) been arrested. Questionable Florida laws, possible racism, and more have been at the forefront of the discussion.
With the concept of neighborhood watch being so closely connected to Zimmerman at the moment, 20th Century Fox has pulled their poster and teaser from Florida theaters. While some may think this may be overkill on face value, it’s important to note that the promotional image for the film is of an altered neighborhood watch sign full of dents from bullet impacts. Also, this kind of change isn’t all that unique, as THR reports.
Source: http://www.movieviral.com/2012/03/28/trayvon-martin-case-effects-marketing-for-foxs-neighborhood-watch/
Source:http://www.movieviral.com
Category: Film Schools Online
You might not think that the public discourse on the Trayvon Martin shooting would have much impact on Hollywood, but there has been an unexpected result. 20th Century Fox has had to change their marketing for their upcoming sci-fi comedy Neighborhood Watch. Get the details after the jump.
Just over a month ago, black teenager Trayvon was walking home from a convenience store in Florida when white latino George Zimmerman, head of his neighborhood watch, followed and eventually shot him after a struggle. There has been a lot of national discussion pertaining to the details of the events, especially the fact that Zimmerman was not (and still has not) been arrested. Questionable Florida laws, possible racism, and more have been at the forefront of the discussion.
With the concept of neighborhood watch being so closely connected to Zimmerman at the moment, 20th Century Fox has pulled their poster and teaser from Florida theaters. While some may think this may be overkill on face value, it’s important to note that the promotional image for the film is of an altered neighborhood watch sign full of dents from bullet impacts. Also, this kind of change isn’t all that unique, as THR reports.
Source: http://www.movieviral.com/2012/03/28/trayvon-martin-case-effects-marketing-for-foxs-neighborhood-watch/
