By: Isha Mukoo
Source: http://postnoon.com
Category: Film School Online
At last China seems to have altered their outlook towards Hollywood. Although American films were being screened in China for several years, it was Avatar which opened the floodgates. Couple of months ago, Barack Obama wrote a letter to China’s President Hu Jintao suggesting that China should allow more Hollywood films to be screened across China and the Chinese authorities promptly obliged to his request. With Hollywood hitting the bull’s eye and getting a broader access to one of the fastest growing movie markets in the world, China has also increased the number of theatres as well. While this movie trade takes place between the two thriving cine markets, we wonder what Bollywood has to say about this.
Trade analyst Taran Adarsh feels Bollywood can surely make its mark in China if they are introduced to our movies. “China is huge market and I feel India should present its movies to the Chinese government. It’s a totally unexplored market but once the market is open to us, we can surely dub the movies and run it there. Considering how big a market it has got, we will be able to generate a lot of revenue. Right now the only hindrance is that Chinese have not been introduced to our movies except a few like Lagaan, 3 Idiots and some more,” he shares.
Bollywood has been a known entity in the global film market for quite some time now. From Dilwale Dulhaniya Le Jayenge to 3 Idiots, it has never failed to keep the international audience glued to its favourite stars or the movies. While US, UK and many other countries have been loyalists to Bollywood market, China follows strict guidelines regarding the showcasing of foreign films. In that too, India gets only four slots a year.
Producer Ramesh Taurani feels the popularity of the Indian film industry also depends on the number of Indians living in that country. “It depends on the number of Indians living in China. For instance, Hong Kong also has lot of Indians living there but there has never been an extensive release of our movies there. Having said that, with the growing popularity of our industry in unexplored markets, it will soon become a big market for Indian films,” he says optimistically.
Though Bollywood might not have a very huge fan following across the globe, with Slumdog Millionaire winning at the Oscars, the Hindi film industry now is a name to reckon with.
Sriram Raghavan, director of soon to be released Agent Vinod feels China is a potential market for Indian movies. “We saw how 3 Idiots did a fabulous job in China when it was released there. China definitely is a big market. In fact, they have been watching our movies for a long time as there is a certain vibrancy about our movies. It will be an, add-on to our presence in the global market and also in terms of revenue,” he says.
So, if going by the looks of it soon Bollywood tunes will be playing all over China. It’s just a matter of time.
Source: http://postnoon.com/2012/03/11/looking-the-dragon-in-the-eye/36422
Source: http://postnoon.com
Category: Film School Online
At last China seems to have altered their outlook towards Hollywood. Although American films were being screened in China for several years, it was Avatar which opened the floodgates. Couple of months ago, Barack Obama wrote a letter to China’s President Hu Jintao suggesting that China should allow more Hollywood films to be screened across China and the Chinese authorities promptly obliged to his request. With Hollywood hitting the bull’s eye and getting a broader access to one of the fastest growing movie markets in the world, China has also increased the number of theatres as well. While this movie trade takes place between the two thriving cine markets, we wonder what Bollywood has to say about this.
Trade analyst Taran Adarsh feels Bollywood can surely make its mark in China if they are introduced to our movies. “China is huge market and I feel India should present its movies to the Chinese government. It’s a totally unexplored market but once the market is open to us, we can surely dub the movies and run it there. Considering how big a market it has got, we will be able to generate a lot of revenue. Right now the only hindrance is that Chinese have not been introduced to our movies except a few like Lagaan, 3 Idiots and some more,” he shares.
Bollywood has been a known entity in the global film market for quite some time now. From Dilwale Dulhaniya Le Jayenge to 3 Idiots, it has never failed to keep the international audience glued to its favourite stars or the movies. While US, UK and many other countries have been loyalists to Bollywood market, China follows strict guidelines regarding the showcasing of foreign films. In that too, India gets only four slots a year.
Producer Ramesh Taurani feels the popularity of the Indian film industry also depends on the number of Indians living in that country. “It depends on the number of Indians living in China. For instance, Hong Kong also has lot of Indians living there but there has never been an extensive release of our movies there. Having said that, with the growing popularity of our industry in unexplored markets, it will soon become a big market for Indian films,” he says optimistically.
Though Bollywood might not have a very huge fan following across the globe, with Slumdog Millionaire winning at the Oscars, the Hindi film industry now is a name to reckon with.
Sriram Raghavan, director of soon to be released Agent Vinod feels China is a potential market for Indian movies. “We saw how 3 Idiots did a fabulous job in China when it was released there. China definitely is a big market. In fact, they have been watching our movies for a long time as there is a certain vibrancy about our movies. It will be an, add-on to our presence in the global market and also in terms of revenue,” he says.
So, if going by the looks of it soon Bollywood tunes will be playing all over China. It’s just a matter of time.
Source: http://postnoon.com/2012/03/11/looking-the-dragon-in-the-eye/36422
