By: ERICA ORDEN
Source: http://online.wsj.com
Category: Film School Online
Walt Disney Co.'s head of world-wide movie marketing left the company after less than two years on the job, according to internal company emails.
A spokesman for Disney Studios confirmed the departure of MT Carney, who is set to return to New York, where she was previously a senior executive at Naked Communications, a marketing firm. Disney didn't immediately name a replacement.
For a major film studio's marketing chief, Ms. Carney lacked Hollywood experience. She was responsible not only for campaigns for Disney films but also for those from Disney's Pixar Animation Studios as well as for films from DreamWorks Studios, which Disney distributes.
Her tenure was highlighted by a few commercial hits such as "Pirates of the Caribbean: On Stranger Tides" and "The Help"—expected to be a serious contender during awards season—but marred by box-office flops including "The Sorcerer's Apprentice."
Her departure comes on the cusp of the release of several important films for Disney, including "John Carter," the live-action science-fiction film set for release in March, and "The Avengers," the first Marvel Studios film distributed by Disney since it acquired Marvel in 2009.
In an email sent to employees, Disney Studios Chairman Rich Ross characterized the decision as Ms. Carney's, and praised her leadership for putting together "some of the most wide-reaching campaigns we have ever launched."
Ms. Carney said she plans to tend to her children in New York, according to a separate email she sent to staff. "It is terribly hard to leave," she wrote, "but I have been constantly torn between my kids and my job, and like all good Hollywood movies, the kids have to win."
Source: http://online.wsj.com/article/SB10001424052970203436904577151420234518122.html
Source: http://online.wsj.com
Category: Film School Online
Walt Disney Co.'s head of world-wide movie marketing left the company after less than two years on the job, according to internal company emails.
A spokesman for Disney Studios confirmed the departure of MT Carney, who is set to return to New York, where she was previously a senior executive at Naked Communications, a marketing firm. Disney didn't immediately name a replacement.
For a major film studio's marketing chief, Ms. Carney lacked Hollywood experience. She was responsible not only for campaigns for Disney films but also for those from Disney's Pixar Animation Studios as well as for films from DreamWorks Studios, which Disney distributes.
Her tenure was highlighted by a few commercial hits such as "Pirates of the Caribbean: On Stranger Tides" and "The Help"—expected to be a serious contender during awards season—but marred by box-office flops including "The Sorcerer's Apprentice."
Her departure comes on the cusp of the release of several important films for Disney, including "John Carter," the live-action science-fiction film set for release in March, and "The Avengers," the first Marvel Studios film distributed by Disney since it acquired Marvel in 2009.
In an email sent to employees, Disney Studios Chairman Rich Ross characterized the decision as Ms. Carney's, and praised her leadership for putting together "some of the most wide-reaching campaigns we have ever launched."
Ms. Carney said she plans to tend to her children in New York, according to a separate email she sent to staff. "It is terribly hard to leave," she wrote, "but I have been constantly torn between my kids and my job, and like all good Hollywood movies, the kids have to win."
Source: http://online.wsj.com/article/SB10001424052970203436904577151420234518122.html
