By: Damian Ghigliotty
Source: http://sales-jobs.fins.com
Category: Film School Online
It's no easy task filling one of Hollywood's most influential marketing positions.
Walt Disney Studios' worldwide marketing chief, M.T. Carney, is on her way out, the New York Times reported. People familiar with the situation expect Carney to step down or move to a lesser role in the near future. The studio has been making offers to other marketing execs to take her place. According to the Times, the 42-year-old marketing chief recently told her bosses she would like to redirect her career focus back to New York in order to be with her children.
Disney Studios Chairman Rich Ross hired Carney in April 2010. When she joined the company she had no movie experience, having previously worked at a New York marketing agency that specialized in packaged goods.
"Film is the single most difficult industry for an outside marketer to crack," Peter Sealey, a former Columbia Pictures marketing chief, told the Times.
Sales Buzz
Accepting Turnover (FINS)
Constant turnover at the top might add to the stress of a job, but not enough to keep most job seekers away from their ideal positions. In FINS' informal Sign or Decline survey, 64% of 691 respondents said they would take their dream job if their new manager had been replaced three times.
GameStop Needs Recharge (WSJ)
GameStop cut its sales forecast for the year due to a steep decline in new hardware sales at the video game retail chain.
Tax Benefit (Chain Store Age)
Wal-Mart will expand the services it offers to its employees during tax season to include free in-store federal tax filing.
Marketing Buzz
Saving Organic FINS)
Organic's chief executive Marita Scarfi played an integral part in the digital agency's survival, helping spare it from bankruptcy in 2001. FINS sat down with the 45-year-old CEO to talk about her move into digital advertising and her career highs and lows.
Moving to Yahoo (Adweek)
Brian Silver, the former president and CEO of Travel Ad Network, has been named vice president of ad platforms for the Americas at Yahoo, where he will oversee the company's Right Media Exchange.
Going Longer (Ad Age)
Apparently not all advertising spots are being truncated. Marketers are creating longer ads than normal for Super Bowl XLVI.
Buzz Around the Office
What is Rap? (YouTube)
See Canadian teenagers demonstrate the art of rapping on the 1980s kids show Switchback.
List of the Day: Interviewing Techniques
When an interviewer asks why you left your last job, follow these tips to ensure you come off as poised as possible.
1. Don't lie. If you were fired, 'fess up to it.
2. Don't talk badly about former bosses or colleagues, even if they were Satan incarnate.
3. Keep it short. The longer you talk, the more likely you are to sabotage your chances.
Source: http://sales-jobs.fins.com/Articles/SBB0001424052970204257504577151163261249998/Walt-Disney-Studios-to-Film-Marketing-Chief-Cut
Source: http://sales-jobs.fins.com
Category: Film School Online
It's no easy task filling one of Hollywood's most influential marketing positions.
Walt Disney Studios' worldwide marketing chief, M.T. Carney, is on her way out, the New York Times reported. People familiar with the situation expect Carney to step down or move to a lesser role in the near future. The studio has been making offers to other marketing execs to take her place. According to the Times, the 42-year-old marketing chief recently told her bosses she would like to redirect her career focus back to New York in order to be with her children.
Disney Studios Chairman Rich Ross hired Carney in April 2010. When she joined the company she had no movie experience, having previously worked at a New York marketing agency that specialized in packaged goods.
"Film is the single most difficult industry for an outside marketer to crack," Peter Sealey, a former Columbia Pictures marketing chief, told the Times.
Sales Buzz
Accepting Turnover (FINS)
Constant turnover at the top might add to the stress of a job, but not enough to keep most job seekers away from their ideal positions. In FINS' informal Sign or Decline survey, 64% of 691 respondents said they would take their dream job if their new manager had been replaced three times.
GameStop Needs Recharge (WSJ)
GameStop cut its sales forecast for the year due to a steep decline in new hardware sales at the video game retail chain.
Tax Benefit (Chain Store Age)
Wal-Mart will expand the services it offers to its employees during tax season to include free in-store federal tax filing.
Marketing Buzz
Saving Organic FINS)
Organic's chief executive Marita Scarfi played an integral part in the digital agency's survival, helping spare it from bankruptcy in 2001. FINS sat down with the 45-year-old CEO to talk about her move into digital advertising and her career highs and lows.
Moving to Yahoo (Adweek)
Brian Silver, the former president and CEO of Travel Ad Network, has been named vice president of ad platforms for the Americas at Yahoo, where he will oversee the company's Right Media Exchange.
Going Longer (Ad Age)
Apparently not all advertising spots are being truncated. Marketers are creating longer ads than normal for Super Bowl XLVI.
Buzz Around the Office
What is Rap? (YouTube)
See Canadian teenagers demonstrate the art of rapping on the 1980s kids show Switchback.
List of the Day: Interviewing Techniques
When an interviewer asks why you left your last job, follow these tips to ensure you come off as poised as possible.
1. Don't lie. If you were fired, 'fess up to it.
2. Don't talk badly about former bosses or colleagues, even if they were Satan incarnate.
3. Keep it short. The longer you talk, the more likely you are to sabotage your chances.
Source: http://sales-jobs.fins.com/Articles/SBB0001424052970204257504577151163261249998/Walt-Disney-Studios-to-Film-Marketing-Chief-Cut
